Web2Phone vs Formkeep — which one is better in 2026?
Formkeep is a great form backend if your workflow is email + integrations. But if you run a trade or service business where speed wins the job, email alone isn’t enough — you need instant WhatsApp alerts.
Web2Phone combines WhatsApp alerts + email backup so you can respond fast while you’re on-site, in the van, or away from your inbox.
Free plan: 25 emails + 3 WhatsApp • No credit card required
Quick takeaway
- 📧 Formkeep = email-first + integrations
- 📱 Web2Phone = WhatsApp + email backup
- ⚡ Best for trades & urgent-response workflows
- 🧰 Fewer moving parts than bolting WhatsApp on
The problem with Formkeep for trades & service businesses
Formkeep is built around email notifications, submission storage, and integrations like webhooks — perfect for designers, devs, and teams building general websites.
But here’s the real-world issue: if you’re a plumber, locksmith, electrician, cleaning company — or any business that lives on the phone — you’re not sat refreshing your inbox.
The job often goes to the first person to reply. If your lead lands in email and you don’t see it for 1–3 hours, you’ve already lost.
Typical Formkeep (email) scenario
- 2:18 PM: customer submits urgent enquiry
- 2:18 PM: email notification is sent
- 2:19 PM: you’re driving / on-site / hands full
- 4:40 PM: you check email between jobs
- Result: customer booked someone else hours ago
Quick summary: Web2Phone vs Formkeep
| Feature | Web2Phone | Formkeep |
|---|---|---|
| WhatsApp notifications | ✅ | ❌ |
| Email notifications | ✅ Yes (backup included) | ✅ Yes (daily / realtime depending plan) |
| Webhooks / integrations | ✅ Optional workflows | ✅ Yes |
| Free tier | 25 emails + 3 WhatsApp | ✅ 50 submissions / month |
| Starting price | £7.99/month | $4.99/month (Essential) |
| Response time advantage | Seconds (WhatsApp) | Minutes–hours (email) |
| Best for | Trades & urgent-response businesses | Designers/devs needing email + integrations |
Formkeep is strong for email workflows and integrations. Web2Phone is built for businesses where being first to reply directly impacts revenue.
Head-to-head: when each provider makes sense
When Web2Phone is better
- You want instant WhatsApp alerts without extra tools
- You run a trade / service business and you’re always mobile
- You handle urgent enquiries (callouts, quotes, bookings)
- You need fast replies to beat competitors
- You want email backup for records and follow-ups
- You want simple setup that clients won’t break
When Formkeep is enough
- You’re fine with email-first notifications
- You want webhooks/integrations as the core workflow
- Your enquiries aren’t time-sensitive
- You’re building forms for general websites (not urgent callouts)
- You don’t care about WhatsApp as a delivery channel
Bottom line: Formkeep is a solid email + integration backend. Web2Phone is built for businesses who need leads on WhatsApp right now.
Why Web2Phone beats Formkeep for urgent-response teams
1) WhatsApp-first delivery
Formkeep can notify you by email (and you can build workflows via webhooks), but it doesn’t deliver enquiries to WhatsApp out of the box. Web2Phone does — instantly.
2) Faster responses = more jobs
For trades, the first reply often wins. WhatsApp notifications cut through even when you’re busy. Email doesn’t.
3) No extra stack required
Bolting WhatsApp onto an email backend usually means multiple tools: webhooks, automations, WhatsApp providers, and more failure points. Web2Phone keeps it simple.
Real-world example: Formkeep vs Web2Phone
Here’s what happens when you rely on email notifications versus instant WhatsApp delivery.
Emergency electrician
With Formkeep (email-first)
- 8:45 PM: customer submits emergency form
- 8:45 PM: email notification sent
- 9:50 PM: electrician sees it between jobs
- Result: customer already booked someone else
With Web2Phone
- 8:45 PM: WhatsApp alert received instantly
- 8:47 PM: electrician replies and confirms availability
- 9:30 PM: job secured
- Result: urgent callout won
Local cleaning company
With Formkeep (email-first)
- Enquiries land in inbox while the team is on-site
- Replies happen hours later
- Result: lower booking rate
With Web2Phone
- WhatsApp pings the team instantly
- Replies happen in minutes (even via voice note)
- Result: higher conversion without more ad spend
Pattern: email-based workflows create delays. WhatsApp delivery closes the gap between “submitted” and “responded” — which is where most lost jobs happen.
How to switch from Formkeep to Web2Phone
Switching takes under 5 minutes. You keep your existing form design.
Create your Web2Phone form
Sign up free and generate your embed snippet in the dashboard.
Copy the snippet
Copy your public key + endpoint snippet (HTML + JS).
Replace the old handling
Point your form to Web2Phone and publish your page.
Test & go live
Submit a test enquiry and confirm WhatsApp + email delivery.
FAQ: Formkeep vs Web2Phone
Does Formkeep have a free plan?
Yes — Formkeep offers a free tier with limited submissions. Web2Phone also offers a free tier, and includes WhatsApp alerts for time-sensitive leads.
Can I get WhatsApp from Formkeep?
Not natively. You’d need to build it using webhooks + third-party services. Web2Phone includes WhatsApp delivery built-in.
Does Web2Phone support email too?
Yes — email backup is included. You get instant WhatsApp alerts plus an email record for follow-ups.
Is Web2Phone only for trades?
No — it works for any business. Trades benefit the most because response time is everything.
What happens if I hit my WhatsApp limit?
Web2Phone falls back to email-only delivery so you still receive enquiries. Upgrade anytime.
Which is better for developers?
If you want webhooks and integration-heavy workflows, Formkeep is solid. If you want WhatsApp-first delivery for clients, Web2Phone wins.
Pricing: Formkeep vs Web2Phone
Formkeep pricing (USD)
- Free: 50 submissions / month
- Essential: $4.99/month (1,000 submissions / month)
- Professional: $19.50/month (10,000 submissions / month)
- Premium: $59/month (100,000 submissions / month)
- Delivery: Email notifications (daily/realtime) + webhooks
- Best for: Email + integrations
Web2Phone pricing (GBP)
- Free: 25 emails + 3 WhatsApp
- £7.99/month: Unlimited emails + 100 WhatsApp
- £14.99/month: Unlimited emails + 300 WhatsApp
- £34.99/month: Unlimited emails + 1,000 WhatsApp
- Delivery: WhatsApp + Email (built-in)
- Best for: Trades, service businesses, urgent response
Reality check: if one extra booked job is worth £150–£300+, WhatsApp-first delivery pays for itself fast. If your leads aren’t time-sensitive, email-only can be fine.
Final verdict: Formkeep vs Web2Phone
Choose Formkeep if:
- You’re happy with email-first delivery
- You need webhooks/integrations as your main workflow
- Your enquiries aren’t urgent
- You’re building general websites (not emergency callouts)
Choose Web2Phone if:
- You run a trade or service business
- You need instant WhatsApp notifications
- Fast replies win you jobs
- You want WhatsApp + email built-in
- You’re tired of missing urgent enquiries
- You want a simple, no-code setup clients won’t break
Bottom line: Formkeep is a strong email + integrations backend. Web2Phone is a WhatsApp-first growth tool. If response time affects revenue, Web2Phone is the Formkeep alternative you actually need.